Selected work
Fashion / Media & community
Translating a distinctive brand personality into editorial stories and personal connections.
Founder storytelling and a San Francisco magazine “Women of Style” feature, alongside an intimate creator brunch designed to deepen ongoing relationships with the brand.
Home / Retail experiences
Bringing the brand’s world into its stores through shared experiences in San Francisco and Venice.
Guided breathwork connected the ritual of rest with breathable linen. Color-focused gatherings gave guests a fresh way to explore the home through the collection.
Culture / Curated experiences
Considered programming that brings members into conversation with creativity and craftsmanship.
Brand storytelling, guest curation, and experiences that create a personal connection between a maker, their work, and a new audience.
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